If you serve more than one city, your search presence will splinter unless you design it. Duplicate city pages with swapped names are a trap. Unique proof per market is the way through.
We build location pages from real work: projects, partners, travel patterns, and the queries people actually use in that market. Then we connect them to a clean Google Business profile and a NAP that never drifts.
Reviews are part of the product. Ask at the right moment. Reply like a human. Never buy them.
International brands have a second problem: language and domain structure. Folders usually win for a single brand. Subdomains win only when the operation is truly separate. We choose with the ops team, not with a myth about Google.