The temptation is to automate the writing. The risk is a site full of fluent emptiness that search engines and buyers both learn to skip.
We use AI where it is actually good. Clustering questions. Summarising interviews. First-pass outlines. QA checklists. Image variants. Then a human decides what is true, what is ours, and what should never be published.
GEO and AEO are new labels for an old job: be the source that answer engines want to cite. That still requires original facts, named experience, and pages that are easy to parse. There is no shortcut around substance.
Governance matters. Who can prompt with client data. What gets logged. How claims are checked. A marketing team without those rules will eventually ship something they cannot defend.
Digimord will keep using the tools. We will not outsource the taste.